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Bath & Body Works opening at Jersey Shore Premium Outlets

636668322271871795-bathbody1.JPG 24, will be the sixth at the Jersey Shore for the Reynoldsburg-Ohio-based retailer. It also has locations at the three regional malls in Eatontown, Freehold Township and Toms River, along with shopping centers Brook 35 in Wall and Brick Commons. The brick-and-mortar expansion is a sign that regional shopping malls can survive, even as more consumers turn online to shop, experts said. More: Sears closes; more stores, restaurants planned for Ocean County Mall "The outlet centers are still highly successful and the destination type of retail that are going to attract retailers, even among the doom and the gloom," said David Townes, senior director retail services for Cushman & Wakefield in East Rutherford. "These are large concentrations of retailers, and everybody piggybacks off of each other.” Bath & Body Works' owner L Brands hasn't been immune to consumers' shift online. L Brands also owns  Victoria's Secret , where first-quarter sales of $1.6 billion included a 5 percent loss at comparable stores. L Brands attributed at least part of the decline at Victoria's Secret stores to reduced foot traffic. Bath & Body Works appeared to perform better. Its first-quarter sales of $761 million included a 5 percent gain at comparable stores. The store will have competition at Jersey Shore Premium Outlets, whose tenants include Crabtree & Evelyn and Yankee Candle . But the 125-store mall, now almost 10 years old, has an occupancy rate of 98 percent, a mall official said.

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